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BLOG 4 - Essentials Upgrade kolekcija

New minimalist collection by Iva Viljevac

Essentials Upgrade collection

Guided by her recognizable style, her own preferences and listening to the wishes of her customers, jewelry designer Iva Viljevac Toš creates the Essentials Upgrade collection that will outlast trends. In literal translation, it is a collection of basic, must-have pieces raised to a higher level. You will add this jewelry to your collection if you want to give your outfits a new dimension. Iva builds her collection on basic pieces of jewelry that are essential for every jewelry lover who buys thoughtfully. All models in the new collection are conceived as "timeless" pieces that will never go out of style.

"I honestly believe that we are all fed up with fast fashion and even faster changing trends. Jewelry from this collection is worth the investment. You won't get bored, it can be worn on all occasions and it has a timeless design. In support of that, it is necessary to say that the collection is made of silver 925 fineness, which is why it will have a long service life," Iva pointed out.

ESSENTIALS AND UPGRADES JEWELRY PIECES

As the name of the collection suggests, it is divided into essentials jewelry pieces and upgrades pieces. Essentials pieces in the new collection are the subtle Venetian silver necklace, Minimal Pearl thin pearl necklace and two thin bracelets of the same style. They are ideal for combining with other jewelry from this or another collection. These are the charms of simple jewelry - they are perfect on their own, and so easily styled with other jewelry creating an interesting layered look. The Essentials Upgrade collection features the recognizable intertwined motif of Iva Viljevac, but in a new guise. Classic Infinite Hoops, Chunky Infinite Hoops, Fishbone Mini Hoops, Hammered Medallion and Infinite cuff bracelet are kind of and upgrades of certain pieces from the designer's previous collections. The new collection also includes Mommy & Baby bracelets, medallions with inspirational inscriptions: You are enough, Let it be and Enjoy the now.

"I remain consistent with minimalism, which has emerged as my guiding thread through many years of work. A small shift from the minimalism seen so far, but still within the framework of it. Our most popular Infinite collection gets a boost with a bit more chunky pieces," Iva Viljevac Toš tells us.

IVA VILJEVAC IN ANOTHER ROLE - SHE IS THE FACE OF HIS CAMPAIGN

The favorite designer of many Croatian women appears for the first time as the face of her own campaign and explains - "My work fully represents me." It's me, it's part of my personality, style, time, effort and knowledge. I am glad that I found myself in another new role, which I hope will bring me even closer to my customers."

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